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It was a time when cigarette advertising was still prominent across Australian sport, including the premier Rugby League competition (the NSWRL) who were backed by tobacco giant Winfield…

They had the competition naming rights, their signage at the grounds, on the field, on the trophy itself- but what they did next generated media interest in the game beyond a level that’d been seen before…

Here’s how they did it:

https://notesfromthescribe.wordpress.com/2017/08/09/sex-sells/

Read 271 times Last modified on Friday, 23 February 2018 04:36

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