Last week, I took you through the first 6 steps of developing a procedure to write and post 12 blog posts. We covered all the pre-writing preparation work so with that done? Now is the time for your fingers to hit the keyboard (or the pen to hit the paper if you’re a romantic who loves to keep it old-school). Following on from this, here's the next step:
Writing 12 blog posts might seem like ‘Mission Impossible’ at first, but if you follow these 10 steps and follow them frequently, it becomes an automated process. As I’ve discussed, blogging is a great way to establish the relationship of trust with your target audience that is so crucial for long-term success. It doesn’t matter how entertaining your writing is- if people don’t trust you, they’re not going to buy from you. Building up that bond with your readers, where they come to see you as the trusted voice of expertise, usually equates to money in the bank. So here’s the 10-step process to writing 12 blog posts:
Think back to some of the most memorable quotes in cinematic history:
“I’ll be back!”
“I AM your father.”
“We’re gonna need a bigger boat.”
“I’m the king of the world!”
“Frankly my dear, I don’t give a damn”.
Why is it that we know the reference and the movie they come from, even if we haven’t seen the movie? What does this have to do with writing a blog on the regular?
So by now you’ve done your research and you know what subject matter is molten lava for your target market. You’ve sat down and jotted out a list of topics that’ll have ‘em feeling the heat, with your own guaranteed sizzling solutions to back them all up. Maybe you’ve even sat down to write your draft posts by now and are on the verge of posting them to your website and social media accounts?
Hold up just a moment-
Last week I highlighted how important it is to prepare your subject matter before you start writing. There’s no point writing hundreds or thousands of words if it’s not giving your audience what they’re hanging on for. So having spent the last blog focusing on your target audience, now I want to spin the focus 180 degrees. This is where you come in.
First, the good news:
You know how last week I kept you waiting on the answer to how you can boost your sales tenfold? Well here’s the answer you’ve been hanging on for:
Do those words make you shudder?
Do your normal social graces vanish the moment another one of these types tries to sell you anything?
Why is that?
(This post follows on from my previous one, 'Playing Railways and Powerful Revelation'- if you haven't read it, I suggest you go back and check it out first so you get up to speed on the concepts I'm revealing here)
For the rest of you? Sit back and (for added effect), play this track- because even though I heard many songs on the night in question, this is the one that still lingers from that moment in time:
I remember it still, clearly to this day. I was 6 years old and Dad had just picked me up from after-school care. As I hopped into the back seat of his old HK Torana, I was in the middle of thinking about what I’d seen...
‘How I Met Your Mother’ was a cult series, cleverly produced to ensure a second wave of popularity about 15 years from now when we get swept up in the tidal wave of nostalgia for everything to do with the first decade of the 21st century. Although I enjoyed watching it when it was on, I was never a devoted fan. But the other night while eating dinner, I had the TV on, and an episode came on that caused me to have a revelation. It wasn’t a tear-jerker or an episode that made me think “Woah- story of my life!”. But the basic message behind it was how an unstoppable conviction that we will succeed can have a massive flow-on effect to our fortunes…