Ben Mackie

Ben Mackie

Saturday, 06 February 2016 04:18

Why Two Heads Are Better Than One...

Yes, I'm aware of the saying that "Too many cooks spoil the broth". It's true that when you have (generally) more than three people negotiating decisions, taking action gets bogged down in voicing differences of opinion and conflict negotiation. Who hasn't at some point thought "If you want something done properly, do it yourself!" 

But the problem with doing it yourself? 

http://scribecopywriting.weebly.com/notes-from-the-scribe/why-two-heads-are-better-than-one

In a post not so long ago, I shared the story of how I was given the role of Prince Charming in our class production of ‘Cinderella’ when I was in Year 1. What I didn’t mention was something that happened before we went on stage the day of the big performance, which in itself contained a life lesson that feels more relevant the older I get...

http://scribecopywriting.weebly.com/notes-from-the-scribe/these-five-words-will-keep-you-going-in-the-tough-times

Saturday, 06 February 2016 04:15

Life Lessons From Being a Treasure Hunter

It was the middle of a cold, wet winter in 2013. I was in my first year of business and felt like I was taking a course in what not to do rather than what to do. I’d start my day rugged up on the couch, coffee in hand and thankful I didn’t have to venture outside to go to work. Yet I was in a fog- was I investing my time in the most productive areas, or wasting all my waking hours completely? How far was I from “getting it right”?

http://scribecopywriting.weebly.com/notes-from-the-scribe/life-lessons-from-being-a-treasure-hunter

Hospitalised for 9 days after telling Dolph Lundgren to try and knock you out. Binge eating to the point where you’ve stacked on nearly 50 kilograms. Starving yourself and learning the piano for four hours a day. The action I suggest you take isn’t as radical as any of these (sigh of relief, huh?)

http://scribecopywriting.weebly.com/notes-from-the-scribe/want-to-be-one-step-ahead-of-your-target-audience-act-on-it

Saturday, 06 February 2016 04:09

Want Winning Results? Firstly, Consider THIS...

The story goes that back when he was in Highschool, Kieren Perkins went into a swimming race and finished in last place...

http://scribecopywriting.weebly.com/notes-from-the-scribe/-want-winning-results-firstly-consider-this

Saturday, 06 February 2016 04:07

Is That Hand-Raisingly Ridiculous?

As the saying goes, “You’ve gotta be in it, to win it” and I believe that behind the cliché is a valuable truth. It makes perfect sense when you stop to think about it. Yet how often do we disqualify ourselves without even bothering to face the moment of truth and seize that opportunity?

http://scribecopywriting.weebly.com/notes-from-the-scribe/-is-that-hand-raisingly-ridiculous

‘Tone’ is a crucial element of any businesses’ written content. The reason for this is it helps you to build a mental connection with your target audience.

http://scribecopywriting.weebly.com/notes-from-the-scribe/establishing-tone-one-small-change-in-your-written-content-one-giant-leap-for-your-marketing-results

It was a beautiful sunny afternoon as I got comfortable in the partial shade of this café in Noosa. There was an easy-going, peaceful vibe to this place, which is why I decided to stop there to eat (and write). You’d never have guessed it was a Monday!

http://scribecopywriting.weebly.com/notes-from-the-scribe/monday-im-in-love-how-to-make-your-weekdays-more-productive-more-fun-and-less-stressful

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