From me (and others no doubt) you’ve been well-drilled in how crucial it is to keep your target market in the loop if you want to keep breaking records in your ‘Big Book of Business Success’ and that the route to that glory is through frequently creating/ adding to your online content.
P.U.A. It’s an abbreviation for Pick-Up Artist- a guy who’s turned picking up women into a technique or even a profession- other guys will pay him just to learn his secrets!
Suddenly everybody is so focused on minute time. The moments are counting down- people hanging on second by second. Their voices grow in unison all around you. There’s no backing away, like a runaway train with doors fast shut, you’re stuck on this ride...
Remember at school or university, that one subject you dreaded? Time itself stood still, you wondered how learning any of this would ever help you out in “the real world” and by the end of class, your brain felt like a balloon that’d had all the air drained out of it. To make matters worse? It was ALWAYS a compulsory subject, wasn't it? It was a black-hole with no escape!
Like many other people, I used to reach Sunday evening and feel my heart sink with the sun as I lamented the irreversible slide into Monday, waiting there on the other side of nightfall to drag me back down into “the system”.
Once upon a time, the badge ‘Made in Japan’ suggested a product that was cheap and inferior in quality. But over time, the Japanese came to establish a global reputation for high production standards, build quality, efficiency and innovation. Japanese products and technology are now highly sought-after in Western countries that used to be dominated by American or European competitors products and brands. How did this turnaround happen?
For millions of kids around the world, 1994 was the year they learned about the grim reality of death. It didn’t just happen to people who were old, sick, or careless. It could be completely unexpected. It might not even be your fault. Did they learn this after a death in the family or the unexpected loss of a friend? Not necessarily. It happened to somebody they didn’t know, personally. It happened to somebody who didn’t even exist in reality. But after they witnessed it, the imagery would stay with them forever…
Yes, I'm aware of the saying that "Too many cooks spoil the broth". It's true that when you have (generally) more than three people negotiating decisions, taking action gets bogged down in voicing differences of opinion and conflict negotiation. Who hasn't at some point thought "If you want something done properly, do it yourself!"
But the problem with doing it yourself?
In a post not so long ago, I shared the story of how I was given the role of Prince Charming in our class production of ‘Cinderella’ when I was in Year 1. What I didn’t mention was something that happened before we went on stage the day of the big performance, which in itself contained a life lesson that feels more relevant the older I get...
It was the middle of a cold, wet winter in 2013. I was in my first year of business and felt like I was taking a course in what not to do rather than what to do. I’d start my day rugged up on the couch, coffee in hand and thankful I didn’t have to venture outside to go to work. Yet I was in a fog- was I investing my time in the most productive areas, or wasting all my waking hours completely? How far was I from “getting it right”?