As somebody who specialises in writing for businesses just like yours and professionals just like you, what I'm about to say might come as a shock:
You might not realise it but right now, as your read these words, there are people looking for you.
You might not know who they are and that's a pity, because you should.
Because once you got past the “getting to know you” bit, it could turn into a glowing, mutually beneficial relationship that lasts for years. So why isn't this relationship happening?
Lately, all I’ve been hearing about is Pokemon Go. People wandering around like zombies, staring at their screens- and I’m the uncool one sitting here at my laptop and writing? I feel like I’ve time-travelled back to the late 90’s, the way so many people my age are out to “Catch ‘em all”. It got me thinking about another old craze that I couldn’t get into…
Here's how I overcame something that gave me the "public speaking" jitters- and how you can overcome that leg-trembling, palm-sweating fear of taking the stage by remembering the same principle:
Last week, I took you through the first 6 steps of developing a procedure to write and post 12 blog posts. We covered all the pre-writing preparation work so with that done? Now is the time for your fingers to hit the keyboard (or the pen to hit the paper if you’re a romantic who loves to keep it old-school). Following on from this, here's the next step:
Writing 12 blog posts might seem like ‘Mission Impossible’ at first, but if you follow these 10 steps and follow them frequently, it becomes an automated process. As I’ve discussed, blogging is a great way to establish the relationship of trust with your target audience that is so crucial for long-term success. It doesn’t matter how entertaining your writing is- if people don’t trust you, they’re not going to buy from you. Building up that bond with your readers, where they come to see you as the trusted voice of expertise, usually equates to money in the bank. So here’s the 10-step process to writing 12 blog posts:
Think back to some of the most memorable quotes in cinematic history:
“I’ll be back!”
“I AM your father.”
“We’re gonna need a bigger boat.”
“I’m the king of the world!”
“Frankly my dear, I don’t give a damn”.
Why is it that we know the reference and the movie they come from, even if we haven’t seen the movie? What does this have to do with writing a blog on the regular?
So by now you’ve done your research and you know what subject matter is molten lava for your target market. You’ve sat down and jotted out a list of topics that’ll have ‘em feeling the heat, with your own guaranteed sizzling solutions to back them all up. Maybe you’ve even sat down to write your draft posts by now and are on the verge of posting them to your website and social media accounts?
Hold up just a moment-
Last week I highlighted how important it is to prepare your subject matter before you start writing. There’s no point writing hundreds or thousands of words if it’s not giving your audience what they’re hanging on for. So having spent the last blog focusing on your target audience, now I want to spin the focus 180 degrees. This is where you come in.