You establish a solid relationship with them. Your written content via the following outlets has the biggest influence on the lifetime value and success of your customer relationships:
1. Your website content
2. Publishing online e-books
3. Regular blog posts in which you engage your target audience by sharing your expertise- and making them a brilliant offer they can't walk away from!
Your existing customers, past and present, are 10 times more likely to buy from you than a new lead.
But how will you know what to write? Maybe you can write your own content, but have no time to do it on a constant basis?
No problem. The solution is already here:
Check Out What Scribe did for Nick!