Friday, 23 February 2018 04:31

3 Reasons You Should Absolutely Bother To Blog...

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If I say that you should be posting a new blog article every week, every fortnight or (at the very least) once a month, I already predict the two most common excuses (sorry, “reasons”) I’ll hear.

Or maybe you’re different?

But if your “reason” for not doing it is:

a) “I don’t have time” or,

b) “I don’t know what to write about”

Then take note of this:

Friday, 23 February 2018 04:27

5 Things You Need To Master Your Marketing:

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“Earth!” the man thrusts his fist skyward.

“Fire!” yells another man, balled up fist also pointed to the heavens.



Two girls also join in the call.


A younger man follows.

Each of these people wear rings, lightning beams of colour shoot out from the gemstones. In a blinding flash, a blue man with a green mullet appears.

If you can say you’ve never met any of these people, I’d be amazed-

Because chances are you’ve either worked with them, chatted with leads who were just like them or had clients who were just like them… 

Maybe you met her at some networking event or found yourself sitting next to him in a conference?

Maybe as you read the following descriptions you’ll go “Hey- I KNOW this person!”-

Friday, 23 February 2018 04:23

Here's Why You MIGHT Need A Copywriter...

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You know what copywriting is…

You know what a copywriter does…

You have associates or friends who use copywriting services…


You haven’t considered the idea of using one yourself.

Maybe you don’t think you need one, and you know what? 

There’s a good chance you’re right! But first- why not be absolutely certain and run through this quick checklist. For the video, take a look here:

Friday, 23 February 2018 04:21

The Most Powerful Call To Action Known To Man...

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It was a time when cigarette advertising was still prominent across Australian sport, including the premier Rugby League competition (the NSWRL) who were backed by tobacco giant Winfield…

They had the competition naming rights, their signage at the grounds, on the field, on the trophy itself- but what they did next generated media interest in the game beyond a level that’d been seen before…

Here’s how they did it:

Friday, 23 February 2018 04:20

5 Big Things A Copywriter Needs To Know About YOU:

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Here’s a run-down of the most important things a copywriter will want to know about your business before they write a single word.

The better you can answer the following questions, the more effective your written content is in attracting new leads and “sealing the deal” with your target audience. But first things first:

Friday, 23 February 2018 04:16

The Reward Of Just Turning Up...

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Are you a business owner?

A self-starter?

Commonly referred to as an entrepreneur?

Did you start with a great passion and a vision?

Do you constantly seek to learn new concepts, ideas?

Anything that makes you a stronger outcome achiever, a smoother operator, a more adept stacker of the cash?

Because when you’re adding names to your database, selling out workshops and pleasing a conga line of clients- you don’t need any added motivation to keep on going!

Yet…it’s not always like this, is it?




Remember when people used these words to describe something worthy of praise or approval? Dad used to physically cringe at those TV ads for Hardware House (remember them?) about 15 years ago, with that jingle they had:

As I write these words, it’s just a few hours before I head off to Sydney to watch Liverpool play a post-season friendly match against Sydney FC….




Wednesday, 28 June 2017 07:42

To Infinity- And Beyond!

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I remember so clearly when I left Brisbane just over 2 years ago and what a pivotal time it was…

I’d lived there for 5 years and when I’d moved up, my life was like that of so many other 20-somethings: friends, a busy schedule, figuring out where I wanted to be and what I wanted to do before 30 while trying to juggle the Fear Of Missing Out (TM) with bold ambition and the sacrifices it’d require in order to be more than just another 9 to 5 brick in the wall, living for the week-to-week…

But fast forward to mid- 2014 and life has changed...

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