When you’re a small business (particularly in the start-up phase), the urge is there to “get going” as soon as possible. Get organised. Get up to speed. Get the clients. Get paid. Get a regular income etc. For many of us, we figure that the best way to achieve that “get more clients” goal is to market ourselves to the widest audience we can.

http://scribecopywriting.weebly.com/notes-from-the-scribe/concentrate-your-marketing-message-and-keep-them-coming-back-heres-how

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